Now the school year has come to a close, I’ve been able to catch up on articles I found and thought I’d share some of the most recent ones with you.
Why are Middle Grade books so successful? Author R.J. Palacio, the one who wrote the hit Wonder, found that even though she meant for her book to be for young readers, adults latched onto it anyway. The theory a “good book is a good book” rings true for many middle grade (and young adult, for that matter) novels. And what has contributed to the success of middle grade novels? Adult readers — particularly of the Harry Potter fan variety.
Speaking of Harry Potter, author J.K. Rowling is one of the first to be named Britain’s “Literacy Hero.”
The campaign was set up by the National Literacy Trust in order to find those who are looked up to because of how much they have helped others or progressed themselves with reading and writing skills, whether famous or not.
Book Marketing Predictions for 2014 — Sansevieri begins her predictions with observations from this year:
So, what’s the biggest change I’ve seen in 2013? Well, pretty much all things traditional flew out the window. Reviews are still important, but reader reviews took precedence over that. Engagement is still key, but direct reader engagement is even more crucial. What does this mean for you in 2014?
She goes on to predict that more books will be published faster (YA market has this down, with a book a year per series, little novellas from other characters, etc. Keep pushing content out, and sales increase), shorter will become popular (in that, instead of having a couple tomes every few years, authors will sell one large tome and several little books/novellas to keep people entertained), focused writing on specific topics will be desired (to fit the “I want to know everything right now in one sitting” instant gratification that seems to be happening these days), authors will need to be everywhere to interact with their readers (because readers are becoming more and more important), there will be a higher demand for presence on social media (a publisher or author may not be on every site, but whichever one they’re on they need to keep it up to date), and many more.
I’ve gotta say…I agree with her predictions! I predict they will come true. I’d also add that the YA market has a good handle on this, and the YA authors are already way ahead of the game.