Boutiques at Barnes & Noble – Wallstreet Journal – Jeffrey A. Trachtenberg
Barnes & Noble Inc. is expanding a nascent effort to install boutiques within its stores selling books and other items associated with the Penguin publishing house, the latest step by the retailer to boost store revenue amid a shift toward e-books and sales of physical books online.
200 sq. feet will be dedicated to Penguin titles, totes, mugs, and other merchandise! Personally, I’m very excited about this. I hope it expands to other B&Ns in the future (although apparently there aren’t any foreseeable plans at the moment).