Sourcebooks Gives ‘Embrace’ a Big Marketing Push – Publisher’s Weekly – Sally Lodge
In a world where angels seek vengeance and humans are warriors, a teen must choose her destiny in Embrace, the launch title of a fantasy series by debut author Jessica Shirvington. Due in March from Sourcebooks Fire, the novel is supported by a $200,000 marketing budget, the largest the publisher has ever allocated for a young adult book. Sourcebooks doubled the size of the initial marketing campaign due to the enthusiastic reaction to its 4,000-copy ARC mailing to booksellers, librarians, teachers, and book media, a response that Chris Bauerle, director of sales and marketing, describes as “a tidal wave.” What is it about the novel that triggered the early buzz?
Read on to find out why! Normally I would never pick up a paranormal book with a cover like this – seems too stereotypical teeny-bopper – but the summaries and reviews are absolutely stunning.
