A Publisher’s Menagerie: Stories Behind Publishers’ Animal Logos – Publishing TrendSetter – Elisabeth Watson

Discover the interesting histories behind the animals and logos to some of your favorite publishing houses!

This idea sprang from a phone conversation overheard a few months ago in the Market Partners International offices, in which one of the partners was reminiscing with an old friend about publishing animals past and present. Although heavy on whimsy, the stories behind these animals are one of those peeks at “vintage” publishing trivia that most of us, deep down, have difficulty getting enough of.