BAM Picks CoverCake to Track Social Media Book Data – Publisher’s Weekly – Calvin Reid

Books-A-Million is teaming up with CoverCake, a startup venture focused on title discovery and analytics that can track book trends and overall online interest in titles and publishers across multiple social media platforms. CoverCake will be used by BAM in its internal and external systems to enhance its merchandising and shopping experience.

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Costello said that using CoverCake, publishers and marketers can track individual titles and get specific data on how many people are posting about a specific title on Twitter, say, on any other social media site. Users can track the online discussion around genres—biography, fiction, travel, romance and so on—the gender of readers for a specific title or specific publishers and authors.