Barnes & Nobel, Taking on Amazon in the Fight of its Life – New York Times – Julie Bosman
Like many struggling businesses, book publishers are cutting costs and trimming work forces. Yes, electronic books are booming, sometimes profitably, but not many publishers want e-books to dominate print books. Amazon’s chief executive, Jeffrey P. Bezos, wants to cut out the middleman — that is, traditional publishers — by publishing e-books directly.
Which is why Barnes & Noble, once viewed as the brutal capitalist of the book trade, now seems so crucial to that industry’s future. Sure, you can buy bestsellers at Walmart and potboilers at the supermarket. But in many locales, Barnes & Noble is the only retailer offering a wide selection of books. If something were to happen to Barnes & Noble, if it were merely to scale back its ambitions, Amazon could become even more powerful and — well, the very thought makes publishers queasy.
“It would be like ‘The Road,’ ” one publishing executive in New York said, half-jokingly, referring to the Cormac McCarthy novel. “The post-apocalyptic world of publishing, with publishers pushing shopping carts down Broadway.”
I laughed at that last comment, but it really is a Doomsday approach. B&N v Amazon, with publishers siding a chain bookstore. Oh, so complicated. What do you think? Be sure to read the whole story – it’s pretty extensive.
One thought on “B&N, Taking on Amazon in the Fight of its Life – NYTimes”
My vote is for the Indie! Which will either get crushed or prosper from this headbutting.