Apple to Hold Event in NYC. Publishing, Advertising in the Mix? – PaidContent – Ingrid Lunden

Just like every other season, Apple is catching the public eye with some announcements. This time, however, it’s not about a brand new glitzy product.

The report notes that Eddy Cue, Apple’s senior vice president of internet software and services, will be leading the event. Cue oversees the iTunes Store, the App Store, Apple’s iBookstore, iAd and Apple’s iCloud service—and that has led to speculation that this event could be related to something within his remit, specifically around iAd or Apple’s publishing activities.

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And even more specifically, the Good E-Reader blog claims that, in fact, the event will signal Apple’s move into self-publishing on the iBookstore. The move, to compete with self-publishing offerings from Amazon and Barnes & Noble, will give writers the option to publish work directly on Apple’s platform without having to go through a publisher or other third-party provider like Smashwords to do it.

Thoughts?